AI lifecycle marketing
AI decides which message each customer gets.
Zalera adds a decision layer on top of your Braze or Klaviyo setup. Your segments, your content blocks: the AI picks the right combination per person, per moment.
Integrates with your stack. No migration, no rebuild.
- Braze
- Klaviyo
- Segment
- Amplitude
- Shopify
The problem
Segments decide the message. But segments are not people.
Your lifecycle flows send the same message to everyone in a segment. A dormant customer gets the same email as someone who bought three days ago. You know this is leaving lift on the table. The segment logic was built for scale, not precision.
Adding more segments means more maintenance. A/B tests average out differences instead of routing them. Neither approach solves the underlying problem: a segment is a group, and your message should be individual.
The solution
One decision layer. Per-person routing on every send.
Zalera reads each customer's behavioral signals from your CRM at send time: engagement recency, click history, purchase stage, channel preference. It scores each person against your defined message variants and selects the highest-lift option before the send goes out.
No new flows to build. No data migration. Zalera sits above Braze or Klaviyo and routes the decision. Your team keeps writing campaigns in the tool they already know.
Three capabilities working together
From raw CRM data to a routed send, in one step.
01
Behavioral Signal Analysis
At trigger time, Zalera reads the behavioral context already available in your CRM, including opens, clicks, purchase stage, recency, channel activity, and custom events. It turns those signals into a customer-level view before scoring the message options for that send.
02
Per-Person Variant Selection
Zalera scores each recipient against the message variants available in the campaign, weighing the signals that matter for that customer at that moment. It returns the selected route to Braze or Klaviyo through a custom attribute, while the CRM continues to handle delivery.
03
Lift Measurement
Zalera tracks how routed variants perform and feeds observed engagement back into the decision process. Teams can compare outcomes by customer pattern, see where lift is coming from, and identify whether a message works because of its content, its timing, or the context behind the choice.
Early-access results
Real lift from real sends
23%
average lift in click-through rate, measured across early-access pilots in the first 90 days
"Before Zalera, we were constantly adding rules to handle small differences between customers. The decision layer gave us a cleaner way to use the signals already in our CRM, without rebuilding every flow or asking the team to maintain another set of branches."
"Our B2B SaaS journeys have very different signals from a retail program, especially around trial stage and product engagement. Zalera helped us make the variant choice from that context while keeping the campaign structure and send process in the CRM."