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Cookie Policy

Last updated: 2025-09-15

1. About This Policy

Zalera GmbH ("the Company," "we," "us," or "our") operates the website at zeiara.com. This Cookie Policy explains how the Company uses cookies and similar technologies on the website, including its product marketing pages, contact form, and account authentication areas for sign-in and registration.

2. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help websites remember information, maintain sessions, protect forms, and understand how visitors use content. The Company uses strictly necessary cookies for session management, CSRF protection, and recording your cookie-consent choice. The Company also uses self-hosted, anonymised analytics cookies only after consent to understand which content helps lifecycle-marketing teams.

3. Your Consent

We do not set non-essential cookies (analytics, preferences, marketing) until you give your prior consent through our cookie banner. You can change your choice at any time by clearing the banner state in your browser or contacting [email protected].

Strictly necessary cookies do not require consent. They are the minimum required for the Service to function.

4. Categories of Cookies We Use

The following table describes the cookie categories relevant to the website, their typical examples, retention periods, and legal bases.

Category Examples Lifetime Legal basis
Strictly necessary session, CSRF token, cookie-consent record session - 12 months Legitimate interest / contract performance
Preferences language, theme up to 12 months Consent
Analytics self-hosted analytics, anonymised up to 13 months Consent
Marketing not currently used N/A Consent (if added in future)

The Company does not currently deploy marketing or advertising cookies. Analytics cookies are self-hosted, anonymised, and activated only after consent.

5. Third-Party Cookies

The Company does not currently use third-party advertising or marketing cookies on zeiara.com. Analytics are self-hosted and anonymised. Strictly necessary cookies support the website, account authentication, contact form CSRF protection, session management, and the cookie-consent record.

6. Managing Cookies

  • Use our cookie banner to accept, reject, or customise consent.
  • Browser settings allow you to block or delete cookies; instructions are available at aboutcookies.org.
  • Browser-transmitted opt-out signals (e.g., the Global Privacy Control) are honoured for analytics and marketing categories.

7. Changes

The Company may update this Cookie Policy when its cookie practices, technologies, or legal requirements change. The Company will conduct a separate review when the ePrivacy-compliant prior-consent cookie banner is implemented and the analytics consent flow is finalised.

8. Contact

If you have questions about this Cookie Policy or want to change your cookie choice, contact the Company at [email protected] or write to:

Zalera GmbH
Prenzlauer Allee 36
10405 Berlin
Germany
Zalera

AI lifecycle marketing decisions for teams running Braze and Klaviyo.

Prenzlauer Allee 36, 10405 Berlin, Germany
[email protected]
+49 30 2017 9450

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