Simple pricing. Decisions scale with you.

A decision is one instance of Zalera scoring a single customer against your available message variants and selecting one for delivery. Each time a send is triggered for a recipient, that counts as one decision, regardless of how many variants were considered or which one was selected.

Yes. You can upgrade or downgrade at any time. Upgrades take effect immediately. Downgrades take effect at the start of the next billing cycle. There are no lock-in periods and no cancellation fees.

Zalera processes behavioral signals in real time at the point of decision scoring and does not persist individual customer records. Aggregate model training uses anonymized engagement patterns derived from your campaign history, not raw customer profiles. Data handling details are available in the Privacy Policy.

When your monthly decision count reaches 50,000, Zalera stops routing decisions for that billing cycle and your CRM falls back to its default send behavior for remaining recipients. Sends still go out normally through Braze or Klaviyo. You can upgrade to Growth at any time to restore decision routing immediately.

No. Zalera sits as a decision layer on top of your existing CRM. Braze or Klaviyo remains your send infrastructure and campaign authoring environment. Zalera only handles the variant selection step. Your team continues to build and manage campaigns in the tool they already know, and Zalera's routing decisions are invisible to recipients.